Here, Craftsmanship comes first. In a world driven by production builders and big box retailers, the heart of Craftsmanship has become dusty and forgotten. If it can't be built now, or bought today, do away with it.
This mindset evolved slowly, for decades, but we now find ourselves in the thick of it. Since the classic "American Dream" was promised post war, Americans have been looking for ways to achieve It by any means necessary. Shifting the production of goods overseas, using cheaper materials, and enlisting salesman to push these products on people. We grew accustomed to instant gratification, and in the process rounded the corners of quality and individuality.
Finally, some have awoken, and realized the damage created by our desires. Reborn is the craftsman, and he or she who strives to do nothing less than their best work. We embody this theory, and stop at nothing short of doing the best that we can, for every customer, on every project, every time.